Have you heard about Facebook’s new ad testing tool?
Last November, the team behind Facebook introduced the “Creative Hub,” a place where you can go to experiment with their numerous Facebook and Instagram advertising options to help you figure out which one follows your brand’s guidelines.
By now, we are all aware that consumers are spending most of their time scrolling through their mobile feeds and Facebook has made it easier to catch their attention.
The best part about the Creative Hub is that you can send mock-up ads to your mobile device to get an idea of what they will look like in the mobile view—with mobile formats always changing, there is now a place for marketers and advertisers to go for inspiration. The Inspiration Gallery displays examples of successful mobile ads that can help your creative team design and share their advertising efforts with others.
Yesterday, Facebook added two new implementations to their ad testing platform. The first add-on allows you to test the creative aspects of your ads. With this new feature, you can now gain insight based on real users! This first tool will provide you with a snapshot of real-time results that will help advance your advertising objectives.
The second feature will give your creative department the ability to create, deliver, and publish finished ads using this quick and easy tool. This is particularly useful if you are working with media agencies, enabling better communication between your team and advertising companies.
So, if you haven’t tried out Facebook’s Creative Hub yet, we promise it’s worth the time and effort. If you are having trouble curating your Facebook ads, these tools were set up to help guide you through the process.
Curious to learn more about what you can accomplish with the Creative Hub? Visit Facebook’s business website.